Privacy policy

At Alter GM Furniture, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase from us, in accordance with the UK General Data Protection Regulation (UK GDPR).

Information We Collect

When you browse our website or place an order, we may collect the following information:

Personal Identification Data: Your name, billing address, delivery address, email address, and phone number.

Payment Information: Payment details are collected securely via our trusted payment providers. (Please note: We do not store your full credit or debit card details on our servers).

Technical Data: Information about your device, browser type, IP address, and how you interact with our website (collected via cookies and similar technologies).

How We Use Your Information

We only use your personal data for legitimate business purposes, which include:

Processing Orders: To process your payment, confirm your order, and arrange for delivery or collection.

Customer Service: To communicate with you regarding your order status, potential delivery delays, or to handle returns and refunds.

Website Improvement: To analyse website traffic and improve our store's functionality and user experience.

Marketing (with your consent): To send you updates, promotions, or news about our products. You can opt out of these communications at any time.

Sharing Your Information

We respect your privacy and do not sell your personal information to third parties. However, to fulfil your order and operate our business, we may share your data with trusted third parties, including:

Courier and Delivery Partners: To ensure your furniture reaches your delivery address safely.

Payment Processors: To securely handle your transactions (e.g., Stripe, PayPal, Klarna).

Service Providers: IT and website hosting platforms that help us run our online store (e.g., Shopify).

Data Retention

We will hold your personal information on our systems only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law (for example, for tax and accounting purposes).

Your Rights (UK GDPR)

Under the UK GDPR, you have specific rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can ask us to correct any inaccurate or incomplete information.

Right to Erasure: You can request that we delete your personal data (subject to certain legal exceptions).

Right to Withdraw Consent: If you have subscribed to our marketing emails, you can unsubscribe at any time using the link provided in the emails.

To exercise any of these rights, please contact our customer service team.

Cookies

Our website uses cookies to enhance your browsing experience, remember your shopping basket, and analyse site traffic. You can adjust your browser settings to refuse cookies, though this may affect how our website functions.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: alter.furniture@gmail.com

Phone: 07741558552